Girls don’t just wanna have fun – Part 4
You can love it or hate it, but Rolex not only excels in the watch industry; we are dealing with true masters of branding and marketing. The success of the brand established at the onset of the 20th...
View ArticleDeep dive in Petite Genève
There are watches that were not made to be fashion items, but their existence is justified by a certain professional purpose. In fact, Rolex Milgausses and Sea-Dwellers should never be seen as both...
View ArticleHigh 5
Luxury goods are also made to last – many get inherited in the family or auctioned off to fellow aficionados and investors. Value beyond provenance is guaranteed by mechanical and aesthetic qualities,...
View ArticleAn evening with Petite Genève and Rolex
December is always the time of celebrations. This year, Petite Genève Pertović’s anniversaries coincided with the 25th birthday of Hyatt Regency Belgrade’s and it resulted in a great Rolex event at the...
View ArticleColours of Rolex
After the grey winter months, Rolex filled the April Baselworld with new colours. In recent years fortunately the company has allowed itself to be creative once again with different, sometimes even...
View ArticleSir Jackie Stewart and Rolex
Sir Jackie is travelling with the F1 circus all over the planet tirelessly to entertain the guests of Rolex with his remarkable style and to promote his charity fund. He has been partnering with Rolex...
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